Emotipaws

Complexity and Precise Tracking Needs

This was a highly complex project built from the ground up. One of the biggest challenges was to implement a robust tracking system capable of identifying exactly where each user came from, which campaign they clicked (active or inactive), and whether they made a purchase. Additionally, the platform needed to automate certificate renewals, integrating directly with PayPal’s API. This involved extensive testing and coordination with platforms such as Google Ads, Meta Ads, and Microsoft Ads — requiring user account shadowing, multiple API keys, and user permissions.

A Reliable Experience Focused on Accuracy and Insight

The goal was to deliver a clear and efficient digital experience that communicated the value of ESA certification while giving the client full visibility over user behavior and campaign results. We focused on building a system that prioritized data integrity, transparency, and automation — ensuring every step, from onboarding to renewal, was reliable and scalable.