// post-mortem · detail
AdWork
Managing Digital Presence with Precision
AdWorks is a custom-built CRM designed to support the full lifecycle of website creation, migration, and ongoing maintenance for digital agencies. The client needed a centralised system capable of bringing together all project operations into one structured environment, allowing teams to manage multiple websites, clients, and technical processes with greater clarity and efficiency. Before AdWorks, many of these operations were spread across disconnected tools and manual workflows. This made it difficult for agencies to track progress, manage migrations, maintain websites consistently, and ensure clear communication between teams and clients. The goal was to create a unified platform that would streamline operations, improve visibility across projects, and provide a reliable foundation for long-term website management. The CRM needed to support agencies working with multiple technologies and frameworks, while also allowing them to organise project data, automate repetitive tasks, and monitor ongoing maintenance activities. It had to be flexible enough to adapt to different client needs and scalable enough to grow alongside the agencies using it.
- industry
- CRM
- stack
- .NET · Angular · Laravel · MySQL · Vue.js
.01
The challenge
Centralising operations across multiple technologies
The primary challenge was to design a system capable of centralising all project operations without limiting the flexibility agencies need when working across different tech stacks. Agencies often manage websites built with various frameworks and infrastructures, which meant the CRM had to be compatible with multiple environments and workflows.
Additionally, the platform needed to support complex processes such as website migrations, ongoing maintenance, and project tracking while remaining intuitive and easy for teams to adopt. Ensuring smooth collaboration between developers, project managers, and clients was also essential, as was creating automation that could reduce manual effort and minimise the risk of errors.
Balancing cross-compatibility, usability, and scalability required a carefully structured architecture and a deep understanding of agency workflows.
.02
The approach
CRM for website lifecycle management
Automation tools for project setup and migration
Activity tracking and maintenance logs
Role-based permissions for agencies and clients
.03
The outcome
A cross-compatible CRM for modern digital teams
To address these needs, we developed AdWorks using Angular, Laravel, Vue.js, and .NET, creating a cross-compatible CRM that integrates seamlessly with a wide range of web technologies. The platform centralises project information, automates key processes, and provides a clear overview of each website’s lifecycle — from initial setup to migration and ongoing maintenance.
With AdWorks, agencies can manage multiple projects from a single dashboard, track activities, and maintain detailed records of updates and changes. Automation features help streamline repetitive tasks, while structured workflows ensure that migrations and maintenance are carried out consistently and efficiently.
The system also improves collaboration by giving teams and stakeholders clear visibility into project status, responsibilities, and timelines. This transparency reduces miscommunication and allows agencies to operate with greater confidence and control.
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Gallery
