Piquet: How We Built a Service Marketplace Inspired by the Uber Experience for Everyday Gigs

Context

Piquet set out to create a modern digital marketplace for services in Portugal — one that simplifies booking for customers while giving professionals real visibility, control, and opportunity.

Many service marketplaces prioritize scale over usability, creating friction for both sides:

• Vendors struggle with visibility, pricing clarity, and tools.
• Customers face complex booking flows and unclear service comparisons.

Piquet wanted to reverse this logic. The vision was a clean, minimalist, and easy-to-use platform where:

• Customers can book quickly and confidently.
• Vendors feel supported and valued.
• The technology remains scalable and reliable.

RW Interactive’s role: We joined as the full product builder and tech partner, responsible for developing the platform’s ecosystem and ensuring a smooth, scalable architecture.

The Goal

Build a service marketplace that balances simplicity, vendor empowerment, and strong technical foundations.

Challenge

Creating a marketplace that feels simple on the surface while managing complex operational logic behind the scenes:

• Supporting both customers and service providers with different needs.
• Building reliable booking and management flows.
• Ensuring vendors have proper visibility and control.
• Maintaining a minimalist UX without sacrificing functionality.
• Creating a system scalable enough for long-term growth.

Solution

RW Interactive engineered the full platform ecosystem, focusing on performance, usability, and flexibility.

Key actions included:

• Developing the customer-facing mobile experience with a clean, intuitive booking flow.
• Building a vendor-focused structure that supports professional onboarding and service management.
• Creating a custom admin dashboard for operations, monitoring, and platform control.
• Implementing a scalable backend using Laravel to support marketplace logic and growth.
• Working iteratively as a tech partner in an ongoing collaboration model.

Process & Development

Step 1 — Foundation We aligned on architecture and marketplace logic, defining how customers, vendors, and administrators interact across the platform.

Step 2 — Product Build RW Interactive developed the mobile experience and backend systems, ensuring booking flows were fast and frictionless while maintaining vendor control.

Step 3 — Ecosystem Expansion The platform continues evolving as an ongoing project, with improvements to performance, features, and operational tools as the marketplace grows.

Key features

• Customer Booking App: Simple, fast service discovery and scheduling.
• Vendor-First Approach: Tools that prioritize professional visibility and usability.
• Admin Dashboard: Full operational control and platform monitoring.
• Minimalist UX: Clean design reducing friction for all users.
• Scalable Backend: Built with Laravel to support growth and future integrations.

Business Outcome

• Ongoing partnership: RW Interactive continues as tech partner supporting product evolution.
• Impact: A modern Portuguese marketplace focused on trust, usability, and vendor value.
• Growth-ready: Architecture built for scale as adoption increases.
• Tech advantage: Full ecosystem — customer app, vendor logic, and admin dashboard — built as one integrated solution.